P&G Latina Beauty


$8 billion was spent in 2012 on the Hispanic market, according to a report by Advertising Age. Unfortunately, hablo muy poco de español. 

Even though my Spanish was poor,  I was excited to take on the challenge of creating a Spanish-language program. I recruited several talented Spanish-speaking freelancers—and we pulled it off! In the end I learned a lot of Spanish, but was grateful for my new BFF: Google Translate.


Program Drivers