Hi there, I’m PJ

"I'm Husdon. I oversee all of PJ's work and occasionally mash my paws across the keyboard to keep him on his toes."

I'm a scientist and storyteller

Download my resume or check out my profile on LinkedIn

I am a seasoned content creator and strategist with a proven track record of crafting communications that drive results. Digital is my true love, but I enjoy the challenge of writing for print, environmental, and radio, too. Armed with a background in both print and web design, I know how to deliver a tight, tidy package. 

My B2B and DTC content expertise includes:

  • Health and wellness including positioning for consumer package goods and retail
  • Scientific education for consumers in fields such as biology, medicine, psychology, and other natural sciences
  • Healthcare information technology
  • Pharma and medical devices
  • Higher education
  • Nonprofits, fundraising, and institutional development
  • Financial services
  • Lifestyle
  • Music

Some of my specialties include: 

  • Writing, editing, and art directing digital advertising and marketing tactics such as microsites, editorial content, lead generation and nurturing communications, social messaging, display/rich media ads, and mobile/tablet experiences
  • Storytelling strategy for pitching new products and research to internal and market audiences including development of voice, tone, and brand personality
  • Driving the development of robust content marketing campaigns that leverage organic interest as well as paid placement, native advertising, and social media amplification 
  • Translating enterprise-wide goals and value propositions into highly differentiated business-to-business messaging strategies with clearly defined KPIs
  • Using content strategy techniques such as gap and competitive analyses, content audits, and stakeholder interviews to inform the creation of content matrices and roadmaps
  • Facilitating brainstorming and ideation workshops
  • Coaching, directing, and managing creative teams
  • Developing editorial calendars, success stories, and campaign collateral for fundraising and institutional development efforts
  • Concepting, scripting, and overseeing live-action and animated video production
  • Defining strategic messaging and developing collateral for sales pitches
  • DJing and curating music for video, sales meetings, and other events

My science background keeps me thinking critically and listening to the data. While I prefer to write snappy, fun copy, I'm not too fussy to use a "Learn More Now" if the metrics tell me to. (And I don't mind ending a sentence with a preposition if it feels right.)

In my free time, I love to cook and play with our animals. We have the biggest orange cat you've ever seen and a 13-year-old shiba inu. The shiba's a bit full of himself now that he's the cover star of WebMD Pets.