McKesson Population Health Management Microsite

The healthcare industry is changing, and one of the most dramatic shifts is directly tied to the bottom line: The way doctors and hospitals get paid. Healthcare providers are moving to a value-based reimbursement model. This means they will make money based on the quality of care they deliver, not the quantity. But how do you deliver—and measure—quality care in a cost-effective manner? Enter Population Health Management. 

Population Health Management allows healthcare networks to identify and track specific populations of patients who need preventative, ongoing, or transitional care. The result is a healthier patient at a lower cost. Really, it's win-win.

This heavily keyword-optimized microsite was designed to help C-level executives and clinical officers learn how McKesson's suite of Population Health Management solutions can help them meet their quality goals.

The content strategy approach for the microsite was both robust and flexible, which opens the door for multiple marketers to use utilize it in their individual efforts. For example, most pages are written to double as landing pages for companion SEM campaigns and built to house and promote ongoing white paper campaigns. Since this is a new area of expertise for McKesson, the majority of the copy was created based on hours of stakeholder interviews with executives across the company. Visit the site at