Johnson's Baby Mobile App

New parents can be quite brand loyal, which puts extra pressure on newer products and variants of existing brands entering the market.

In order to inform parents about the benefits of Johnson’s Baby products, we put the message right at their fingertips. While using the WebMD Baby app, new parents get ideas from Johnson's baby for making bedtime more peaceful. They can also read branded testimonials from other new parents. All products can be purchased on with just a few taps.