WebMD UK Banner Ads
Banner ads get a bad rap, but when it comes to driving traffic they get the job done. All of the following ads have a click through rate (CTR) between 0.10–0.40%, which is well above industry standards.
WebMD’s UK presence required all copy to be written in British English, which meant all my hours spent watching Doctor Who and Are You Being Served? were totally worth it.
Healthy Mouth, Healthy Body
Client: Colgate
Durex Healthy Sex
Client: ReckittBenckiser
Durex Healthy Sex
Client: ReckittBenckiser
Nurofen
Client: Reckitt Benckiser
SMA Baby Formula
Client: Nestlé UK
Diet Frauds
Client: BootsWebMD
Oral Health
Client: BootsWebMD
Parenting Ad
Client: BootsWebMD